Social Marketing and Health Communications

HCG has extensive experience in developing, pilot testing, implementing, and evaluating social marketing programs targeted to enhancing knowledge about specific health issues as well as the roles, responsibilities, and resource needs of professional associations and other public health organizations.

The scope of services we provide ranges from development of marketing strategies or materials for a single health related issue to research and development of long-term marketing plans and strategies for multiple issues and target audiences delivered through multi-media channels. Health Communications expertise ranges from conducting targeted consumer research related to a public health issue to developing long-term health communication plans and strategies for entire organizations. The following are few examples of recent social marketing and health communication projects carried out by HCG personnel:

• A professional association located in Washington DC contracted with HCG to develop a social marketing plan and strategies designed to inform national and local decision makers about the important roles and responsibilities public health laboratories fulfill in protecting and promoting the health of the nation.